First conversation
You tell us your operating experience, your target city and your investment capacity. Half an hour, no commitment.
Franchise
Open the next Ketaco.
We are looking for operators who stand at the counter, not absent investors. If a short-menu format with a healthy average ticket and a brand built city by city interests you, let's talk.
Request the dossier
180–260 m²
Target unit footprint
24 meses
Modelled payback horizon
8
Planned units across Andalucía
45
SKUs on the menu
Indicative planning figures, not an offer or a promise of return. Definitive data is delivered in the dossier, with assumptions and hypotheses set out in full.
Why this format
A short menu defends itself.
The entire menu comes off a single production line. Less inventory, less waste, less training, and service times that hold at peak. Complexity is the silent enemy of margin in hospitality, and we removed it at the menu-design stage.
What you get
The full package.
Closed, costed menu
A short, closed menu on a single production line, with suppliers negotiated at network level.
Operations manual
Service times, recipe cards, waste control and a peak-hour protocol.
Opening marketing
A thirty-day plan with local creative, a paid social budget and a press script.
Digital and data
Delivery marketplace onboarding, Google listing, and a weekly dashboard of demand, average ticket and repeat rate.
The process
From first call to opening.
Dossier and numbers
We send the full economic model, the menu costing sheet and the site requirements.
Site and catchment study
We assess the location together: footfall, delivery radius, competition and evening trading.
Training and opening
Four weeks of training at the pilot counter, an opening kit and hands-on support for the first ninety days.
Where you fit
The plan, by phase.
Fase 0
Proof counter — Granada
The first Ketaco opens in Granada: a single counter to validate the menu, service rhythm and repeat rate.
Four consecutive months of healthy contribution margin and controlled peak service times.
Fase 1
Regional cluster
Sevilla and Málaga after Granada, testing the playbook against another local culture.
Consistent product quality, certified training and a reusable opening kit.
Fase 2
Andalucía recognition
Five to eight units across priority cities, with centralised purchasing.
Stable cluster economics and a repeatable supplier and service model.
Fase 3
Spain
Madrid and Valencia first, then selected northern and eastern cities.
Market-relevant unit economics in each city, with no brand dilution.
Frequent questions
What you always ask us.
The range depends on the condition of the site, the city and the floor area. We send the full breakdown — fit-out, equipment, fee and working capital — in the dossier after the first conversation. We do not publish a single headline figure, because without site context it means nothing.
It helps considerably, but it is not mandatory if you will be in the unit daily. What does not work is the entirely absent investor: this format depends on counter rhythm, and that is managed in person.
We define an exclusivity radius per unit based on population density and delivery radius, not straight-line kilometres. It is written into the contract.
Yes, and it is our preferred model from phase 2 onward. The second unit is only signed once the first has met quality and service benchmarks for six months.
Between four and seven months from signature, depending on municipal licences and the condition of the site. Licensing is almost always the critical path.
First contact
Tell us about your project.
Half an hour of conversation, no commitment. If it fits, we send the full economic model and the site requirements.