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The network
Find your Ketaco.
We open city by city, and we do not sign the next site until the last one works. This is the real map, with no smoke.
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Rollout plan
Andalucía first. Spain next.
Every phase has an exit condition. We do not advance on ambition, we advance on data.
Fase 0
Proof counter — Granada
The first Ketaco opens in Granada: a single counter to validate the menu, service rhythm and repeat rate.
Exit condition: Four consecutive months of healthy contribution margin and controlled peak service times.
Fase 1
Regional cluster
Sevilla and Málaga after Granada, testing the playbook against another local culture.
Exit condition: Consistent product quality, certified training and a reusable opening kit.
Fase 2
Andalucía recognition
Five to eight units across priority cities, with centralised purchasing.
Exit condition: Stable cluster economics and a repeatable supplier and service model.
Fase 3
Spain
Madrid and Valencia first, then selected northern and eastern cities.
Exit condition: Market-relevant unit economics in each city, with no brand dilution.
Not in your city yet?
We'll tell you when the plancha lights up in your city. One email per opening, nothing else.